You are an entrepreneur, leader or business owner and your communication is holding you back

  • You're struggling to attract your ideal clients through your content

  • You hate any type of hard selling but your presentations don't win new business

  • You don't know how to talk about yourself and what you do in a way that makes you stand out

This bootcamp will teach you how to

  • Tell stories that get results: in your content, in your presentations, podcast interviews, marketing - everywhere you want to have more impact. No fancy Hollywood stuff here

  • Develop your signature story and elevator pitch, and get them ready for your presentations, networking, customer conversations or the stage (virtual or live)

  • Find, craft and tell all the stories you'll ever need: to connect and convert your customers, show credibility, humanise your presentations, bring strategies to life and show yourself as an expert

What people say

This is what you get

  • Online Material

    Unlimited access to all the video lessons, activities, visual aids and worksheets - forever. Even when I come to my senses and raise these ridiculous prices

  • Personalised Feedback

    You'll get personalised feedback through messages/emails typed with my actual fingers, voice messages recorded with my actual voice and... I think you get my point 😉

  • Live Coaching

    3 hours of live coaching to make sure you nail your most important stories, your signature presentation or anything else you want help with. This is where the real magic happens.

Your burning questions answered

  • So is this just another bootcamp?

    It's not. Most bootcamps take place in group sessions (often with random people you don't get on with), at set times, without a great deal of personalised attention. Or any way for you to review what you've been taught without having to watch the recording again. None of those things are true here.

  • So it's an online course, then?

    Definitely not. Online courses often feel cold, boring and lonely, just like my last years in London. This course has online learning but you'll get personalised feedback from me on the practical activities plus three hours of live one-to-one coaching. It's like buying a cookbook and having the chef come over to help you out (in a completely appropriate and socially-distanced way, of course)

  • I don't have time to do all this stuff!

    Well, I can see your social media activity, so that's probably not true. But even so: most of the videos on this course are only about 2 mins long (the longest is under 7 mins), and the activities won't take much longer than that. You can go through a couple of lessons in the time it takes for your coffee to brew. Or your tea. Or to grab that kombucha. They're short, is all I'm saying.

  • Will this stuff work?

    It will if you do the work. By the end of this course you'll be able to find, craft and tell stories, and you'll know when to use them in your business. Will that attract more clients? Well, I'm sure I didn't get you all the way over here because of my dubious sense of humour, right? 😉

  • Alright, so what's in this course then?

    I'm glad you asked! You can see all of it here 👇👇👇

Course curriculum

  • 1


    • Welcome!

    • How the bootcamp works (IMPORTANT)

    • Contact Info

    • Before we begin...

  • 2

    Module 1: Why stories?

    • Boring is bad for business (BONUS)

    • VISUAL AID: Boring is bad for business

    • The oldest trick you don't know (BONUS)

    • The science of storytelling (BONUS)

    • VISUAL AID: The science of storytelling

  • 3

    Module 2: Find your stories

    • Lesson 1: This is NOT a story!

    • Lesson 2: What a story actually is

    • VISUAL AID: What a story is or isn't

    • ACTIVITY: Can you spot a story?

    • Lesson 3: Stories are about change

    • ACTIVITY: ​The timeline of your life

    • Lesson 4: Are you sure you don't have any stories?

    • Lesson 5: The five Fs

    • ACTIVITY: First Last Worst Best

    • VISUAL AID: Ideas for stories

    • ACTIVITY: Tell me a story

    • Lesson 6: Find stories every day

    • ACTIVITY: Create your story bank

    • Lesson 7: Storylistening

    • ACTIVITY: Listen out for stories around you

    • What if you knew communication kung fu? (BONUS)

    • Lesson 8: How to remember your stories

    • ACTIVITY: Telling a story from memory

    • QUIZ: Module 2 Recap

  • 4

    Module 3: Craft your stories

    • Lesson 1: Before... But... So... After

    • VISUAL AID: Before... But... So... After

    • Lesson 2: How Steve Jobs used my story structure

    • ACTIVITY: Tell me a story using the BBSA structure

    • Lesson 3: What makes a story good?

    • VISUAL AID: The elements of a good story

    • ACTIVITY: Tell me a good story

    • Lesson 4: How to start a story

    • Lesson 5: Bring the moment to life

    • VISUAL AID: The moment

    • Lesson 6: End your story with the point

    • Bad for Love, Worst for Business (BONUS)

    • ACTIVITY: Craft (and tell) your previous story

    • QUIZ: Module 3 Recap

  • 5

    Module 4: Types of stories

    • Stories that change and stories that don't

    • Lesson 1: Connection Story

    • Lesson 2: Lessons Learned Story

    • Lesson 3: Discovery Story

    • Lesson 4: Strategy Story

    • QUIZ: Understanding the stories that change

    • ACTIVITY: Tell me two stories

    • Lesson 5: Expert Story

    • Lesson 6: Help Story

    • No one cares about your story? Nonsense (BONUS)

    • ACTIVITY: Develop and tell a Help Story

    • Lesson 7: Origin Story

    • VISUAL AID: The seven stories

    • Lesson 8: How to find your Origin Story

    • ACTIVITY: Identify origin moments

    • Lesson 9: My Origin Story

    • Lesson 10: Breakdown of my Origin Story

    • ACTIVITY: Develop and tell your Origin Story

    • Lesson 11: Are there other types of stories?

    • QUIZ: Module 4 Recap

  • 6

    Module 5: Tell your stories

    • Lesson 1: Bar, not Broadway

    • ACTIVITY: Listen to yourself

    • Lesson 2: Should you only tell personal stories?

    • To tell or not to tell (BONUS)

    • Lesson 3: When to use stories to grow your business

    • ACTIVITY: When are you going to use stories in your business?

    • Lesson 4: Storytelling Don'ts

    • QUIZ: Module 5 Recap

  • 7

    Module 6: Refine your stories

    • Lesson 1: The end is the beginning (how to ruin movies for everyone)

    • Lesson 2: Pain to Power

    • Lesson 3: How to improve a story

    • ACTIVITY: Improve one of your stories

    • Lesson 4: How much can you change the facts of a story?

    • ACTIVITY: Change the facts of one of your stories

    • Lesson 5: Advanced techniques (BONUS)

    • VISUAL AID: The 5 advanced techniques

    • QUIZ: Module 6 Recap

  • 8

    Module 7: Beyond Story

    • Lesson 1: Structure your presentations with HEAT


    • ACTIVITY: Build a HEAT presentation

    • Lesson 2: Elevator stories

    • VISUAL AID: Elevator stories

    • ACTIVITY: Develop your elevator stories

    • Lesson 3: How to nail your LinkedIn headline

    • Lesson 4: How to write engaging content

    • ACTIVITY: Brainstorm content ideas

    • Lesson 5: Telling stories and presenting on video

    • ACTIVITY: Tell a story on video

    • QUIZ: Module 7 Recap

    • COURSE SUMMARY: This is all you've done!

    • What now??

  • 9


    • The Storypowers Journal

    • Craft Your Story worksheet

    • Stories that Change worksheet

    • Signature Stories worksheet

    • HEAT presentation builder

    • Elevator stories worksheet

    • VISUAL AID: All sketches

    • Recommended books, podcasts and people to follow

What other people have said

  • Sharon Blackford - Owner at Washington Appellate Law

    His training gave me a really easy way to write a presentation and organize it so that people will enjoy hearing it. When he coached me privately, his practical, compassionate approach empowered me to prepare difficult material with confidence. You can’t go wrong with Francisco.

  • Michaël “Gromic” Gueulette - International Clown & Talent Booster

    Francisco is a brilliant mind. When giving you feedback, he is a “quality-builder”. No details escape him. He gently points out the exacts details which improve the quality of your presentations.

  • Patrick Synge - Chief Commercial Officer at Mox

    From the first minute to the last I felt that I was getting value: not just monetarily but also with my time. The course was well structured, engaging and refreshing. I urge anyone that has an interest in improving their communication skills and, as a result, confidence, to book themselves (and team) in with Francisco, sooner rather than later.

And if to tell or not to tell stories is still your question, watch this:

Watch Intro Video


Francisco Mahfuz

When I was 12, my teacher asked me to tell a story in front of the class, and I said yes. When I was 20, I got offered a job that involved speaking in front of sullen teenagers, and I said yes. Throughout the years that followed, I said yes to every chance to tell my stories in front of an audience, and even became a National Champion of public speaking. But when friends suggested I should do it professionally, I always said “maybe one day.” 


When a series of unexpected events turned my life upside down, a good friend asked me that same question again and, this time, I finally said yes. I’m very glad I did. 

Now I'm a keynote speaker, story coach and host of The Storypowers Podcast, where I interview world-renowned experts on how you can use story to grow your business and make a difference.


When I'm not speaking or helping organisations and individuals tell better stories, you'll find me in Barcelona with my wife Patrícia, my daughters Alice and Olivia, and our cat Parsley.